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SMALL REMINDERS
Use consistent key messages to help reinforce proper use of isolation and quarantine to stop the spread of disease.
Speed equals authority in the age of information. When a public health emergency occurs, the pressure for information from the media and public will be tremendous even before all the facts of a situation are known. In general, the public regards the first official message they hear as the one that carries the most weight.
Sensitivity about civil rights concerns during a period of isolation and quarantine may also attract media focus - be prepared.
Speed equals authority in the age of information. When a public health emergency occurs, the pressure for information from the media and public will be tremendous even before all the facts of a situation are known. In general, the public regards the first official message they hear as the one that carries the most weight.
Sensitivity about civil rights concerns during a period of isolation and quarantine may also attract media focus - be prepared.
Isolation & Quarantine
Risk Communication & Public Information
Lessons Learned
UNDERSTANING ISOLATION AND QUARANTine
Isolation and quarantine are terms that are largely unfamiliar to the general public, media and even many community leaders. Use of these strategies on a large scale would require a targeted education effort to help the public understand and accept isolation and quarantine as necessary, temporary health measures.
Sometimes it helps to include a concrete example for illustration. We have included a brief scenario of the Toronto SARS Outbreak to assist with communication planning.
KNOWING YOUR AUDIENCE
When thinking about risk communications planning, the focus is generally falls on the media and the general public. It is important to expand planning and messaging to include more than just those two primary audiences. We have identified key audiences that will require communication in the event of an I & Q circumstance.
Internal Audiences
Risk Communication & Public Information
Lessons Learned
UNDERSTANING ISOLATION AND QUARANTine
Isolation and quarantine are terms that are largely unfamiliar to the general public, media and even many community leaders. Use of these strategies on a large scale would require a targeted education effort to help the public understand and accept isolation and quarantine as necessary, temporary health measures.
Sometimes it helps to include a concrete example for illustration. We have included a brief scenario of the Toronto SARS Outbreak to assist with communication planning.
KNOWING YOUR AUDIENCE
When thinking about risk communications planning, the focus is generally falls on the media and the general public. It is important to expand planning and messaging to include more than just those two primary audiences. We have identified key audiences that will require communication in the event of an I & Q circumstance.
Internal Audiences
1. Leadership team staffExternal Audiences
2. Response team staff
3. Response team leads
4. All department staff
1. Community partners
2. General population
3. Vulnerable populations
4. Media
5. Elected officials
6. Local business/industry
